daniel serrano

Nov 22

“I hear and I forget
I see and I remember
I do and I understand” Confucius

Jul 17

“Design is the intentional solution to a problem within a set of constraints. The most significant constraint is what you think you’re solving for.” Erika Hall, Thinking in triplicate

Jun 30

“If everyone is busy making everything, how can anyone perfect anything? We start to confuse convenience with joy, abundance with choice. Designing something requires focus. The first thing we ask: What do we want people to feel? Delight. Surprise. Love. Connection. Then we craft around our intention. It takes time. There are a thousand no’s for every yes. We simplify. We perfect. We start over, until everything we touch enhances every life it touches. Only then do we sign our work” WWDC 2013

Mar 11

“All experience is a muddle until we make a model” Robert Anton Wilson

Mar 10

“The question is not what you look at, but what you see” Henry David Thoreau

Mar 9

“Design does not conform easily to estimates” Jon Kolko

Feb 24

The first principle is that you must not fool yourself — and you are the easiest person to fool

— Richard Feynman

Feb 21

The same boundaries that make it possible for us to think also limit what we can conceive

Dave Gray - Liminal Thinking

Feb 9

“Most boundries are convenient fictions” Dave Gray - Liminal Thinking

Feb 1

“recognizing the need is the primary condition of design” Charles Eames

Jan 23

“Every algorithm recflects the priorities and judgements of its human designer” Roman Mars - 99% invisible

Jan 21

“The problem is the reward goes to the ones providing the answers, not the ones asking the right questions” Warren Berger

Dec 8

“If you can’t describe what you are doing as a process, you don’t know what you’re doing.” W. Edwards Deming

Nov 21

“You don’t think your way to creative work. You work your way to creative thinking” George Nelson

Nov 9

Design is a system of relationships

Paul Rand - Paul Rand: Conversation with students